That’s what they should call it. Normally, I would promote a brand through Instoll. That is kinda what I designed it to do, but wpmudev (casing optional?) hates affiliate links. OK. Fine fine fine.

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WPMUDev is a plugin provider for WordPress sites, and they have been around since back when WordPress was LetterPress and all they could do was push ASCII to bulletin boards at 300 baud.

There are tons of fantastic plug-ins and authors, but WPMUDev’s niche is that they offer ALL their plugins in one place.  They essentially have an app store that they build into your WordPress, and then you can pick any number of their plug-ins for use in your site(s).


If you have been out plug-in shopping, and I mean $$-shopping with an eye for procuring professional plugins that are a step up from the free versions you can normally acquire, you can easily rack up quite a bill: $50 here, $90 there, and sometimes much higher. On one hand, you might be able to find the right mix of plugins at a lower price, but given WPMUDev’s longevity, membership base, market penetration and variety of offerings… it is easy to argue, just on those points alone, their monthly membership (which lets you use ANY of their 100+ plugins across ANY number of sites) becomes appealing quite quickly.  They provide a solid foundation at a base monthly price, and then you can search their stuff first, branching out to other tools as needed.

Quality of Experience

The above “blurbling” is enough for me to recommend anyone to give them a shot, but when I recommend a business through Instoll, I like to believe, its because that company takes their business (And yours) to a whole new level.  I recommend businesses that offer Quality of Experience.  I cannot guarantee others will share that experience, but I have been through the meat grinder with hundreds and hundreds of vendors, so I would like to believe that Instoll’s recommendations at least give folks a place to start when they have little to no idea which vendor to select.

WPMUDEV hits the marks. I mean, really hits the marks:

  • Human Contact: One measure of Instoll QoE is the ability to reach a human being.  I have reached out to WPMUDev’s support crew at all hours of the day via their chat line, and they are ALWAYS there. Kris, Violeta, Steve are just a few of the staff who have helped me answer all kinds of questions and get their products configured.  But it goes beyond that… they have a remote access tool that allows customers to grant support access to the site and they can remotely configure and fix things for their customers. That’s amazing!
  • Truth in Pricing: Another measure is the “no surprises” in advertised pricing. WPMUDev, for the hundred+ options they offer, has a flat pricing model.  In fact, it is SO flat, I think they should reconsider their model and charge more for what they do!
  • Privacy: I am so sick of businesses “capitalizing” on their data at the expense of their customer’s privacy.  I plan on starting a whole line of products based on this principal alone, but WPMUDev doesn’t engage in any of that. You get their plugins, they get your money, everyone is happy. And that is as far as it goes (as mentioned earlier, they don’t even do affiliate links). In other words, box checked.


Just kidding. This is my personal blog, and even if it was Instoll’s, I am not about convincing anyone to do anything.  I haven’t even gone into any detail about the plugins themselves (security, backups, membership, performance, SEO, multi-site management and dozens more). I am still learning about them, but so far, highly useful stuff. For this post, I am just excited to find company’s who do business the right kinda way. “Right” is highly subjective, so I tried to qualify it.  They also offer a trial. No need to take my word for it…check out WPMUDEV! WPMUDev? wpmudev? WpMu DeV! #wpmudev

2 thoughts on “WPMU DEV FTW”

  1. Yours is one of the first positive reviews I’ve been able to dig up. Signed up for a trial, so I guess I will see for myself.

    A lot of the hate seems to stem from billing, which I’m sure arises from MANY companies that require a credit card for the trial, and then start billing after the trial without warning.

    But there is a generous amount of criticism out there either for 1) terrible customer service and 2) terrible plugin quality/updates.

    How would you respond to these criticisms?

    1. Well, when shopping, digging up multiple reviews is important. $50/mo is not pocket change, but I run a bunch of sites off their line-up, and I don’t like using free software because longer term stability just isn’t there unless there is a back foundation or some such entity. I am not a fan of the bill after trial model, which WPMUDEV uses, but you can try it out and you can cancel. I use the main plugins (tempted to try others) – hub, backups, defender, hummingbird and smoosh. On a couple sites I use membership. I have found the plugins stable and yes, sometimes support has a little bit of a wait, but it’s 24 hours, and in a pinch they can get your permission to remote in through their own infrastructure to fix your site for you. It beats buying plugins ala carte. I still have to buy other ones I use, but I always review their line-up first.

      Hope your trial goes well!

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