I just saw the best advertsiement in the May issue of “The Week” magazine.  It is entitled “Progress is Overrated” and it argues about how progress hasn’t done us any favors, so that’s why Post has kept the recipe for Shredded Wheat the same for 117 years. What sealed the deal was the tag line:
“We put the ‘no’ in innovation”

Picture of dead sea scroll cave with "Support Mindfuel Blog on Patreon" shamelessly promoted on top

Simply Brilliant!

“I put the ‘ill’ in brilliant”

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