I just saw a hysterical advertisement in the May issue of “The Week” magazine. It is entitled “Progress is Overrated” and it argues about how progress hasn’t done us any favors, so that’s why Post cereal has kept the recipe for Shredded Wheat the same for 117 years. What sealed the deal was the tag line: “We put the ‘no’ in innovation”
I am, actually, a fan of innovation and progress, but I can enjoy the counterpoint – especially given the irony that this tag line would not have worked 117 years ago, but it does today!
Published April 4th, 2009 – updated March 6th, 2024
Image Credits
Today’s image came from our AI friends at Midjourney
Prompt: we put the “no” in “innovation”
Result: https://cdn.midjourney.com/b69748e3-769c-40a8-9398-17a3339da873/0_0.webp